Campground Marketing

Football season doesn’t just bring crowds to stadiums. It also puts fans on the road for rivalry games, homecoming weekends, college matchups, and professional football games—and some of those travelers are bringing their RVs along. For campgrounds near college towns, stadiums, or popular game-day travel routes, football season can create another reason for guests to…

Summer may be your campground’s busiest season, but the value of those stays should not end when families head home and peak travel slows down. Every positive comment about your clean facilities, friendly staff, spacious sites, or memorable activities can help another traveler feel confident about booking. That is what turning reviews into bookings looks…

The last few weeks of summer can feel like the beginning of the slowdown for campgrounds. Family vacations are wrapping up, school supply lists are coming out, and parents are starting to think about the school year ahead. But summer isn’t over yet. For many families, that short window before school starts is an opportunity…

When travelers search for a campground, they don’t always start by visiting individual campground websites. Many begin with Google, searching phrases like “RV parks near me,” “campgrounds near Atlanta,” or “RV resorts in North Georgia.” Before they ever reach your website, they may see your business name, location, photos, reviews, hours, phone number, and directions…

Camping is no longer a one-size-fits-all experience. Today’s campers include families, retirees, remote workers, weekend adventurers, RV travelers, tent campers, and luxury glampers, each with different expectations and booking behaviors. Understanding the different types of campers allows campground owners to create more targeted marketing campaigns, improve guest experiences, and ultimately attract more campers. Recent industry…

Many campground owners expect revenue to slow once peak camping season ends, but the off-season doesn’t have to mean empty campsites and reduced income. With the right planning, it can become an opportunity to strengthen guest relationships, support local businesses, and generate additional revenue before the next busy season begins. The best off-season revenue ideas…

For many campground owners, OTAs vs direct bookings is no longer an either-or decision. Online Travel Agencies (OTAs) can increase visibility and attract new guests, while direct bookings help improve profitability and strengthen long-term guest relationships. The challenge is finding the right balance. Relying too heavily on third-party booking platforms can increase commission costs and…